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Kristen Bakken's avatar

"A shell has no practical purpose once the creature has moved out. Its only job is to be astonishing."

love!

Unpeeled by Social Kiwi's avatar

Kept thinking about how much of what we do as designers & creatives is trying to create that same feeling of 'it just arrived this way.' Like we're constantly working backwards from the shell. The difference between a brand that feels designed and a brand that feels inevitable is usually invisible, but it's everything. We loved what you said about not needing to justify it's existence! Everything we make gets questioned for purpose and function. Things can just be beautiful too.

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